Love Bug Fitness

What The Heck Is IIFYM and MACROS?

Ok here’s the low down. IIFYM (If It Fits Your Macros) is a way to eat healthy and lose weight in which you break down and track your entire diet in terms of the three macronutrients (Protein, Fat and Carbs). By eating on point with specific macronutrient ratios designed for your body and your specific goals, you can ADJUST YOUR BODY’S METABOLISM, LOSE WEIGHT and INCREASE your muscle building potential.

They also call IIFYM “flexible dieting”, so you may have heard it said that way.


Have you ever wondered if there was a way to eat whatever you want, whenever you want, and still get the body you want? Of course you have, you’re human.


That’s exactly what IIFYM is designed to accomplish.


Flexible dieting is a structure of dieting based on giving your body what it needs to function and change, whether your goal is to lose fat or gain lean muscle and improve performance.

The way to make this work for you is quantity AND quality; The quantity of macros, aka macronutrients, in order to manipulate your body’s composition AND the quality of the food you’re putting in! There you have it, step 1 and 2 to reaching your goals, getting off your plateau, changing your metabolism, getting the body you want.


The point of flexible dieting is to enjoy food and take away the stress of restrictive dieting!!


Every day you eat a specific amount of calories. Those calories are made up of macronutrients: proteins, fats and carbohydrates. IIFYM is simply finding the amount of calories you SHOULD be eating every day to reach your physique goals, and at what ratio of proteins, fats and carbohydrates those calories should be. That’s it in a nutshell.


Need further breakdown?? Ok, I got you:

What are macros?

“Macros” is slang for Macronutrients – Protein, Fat, and Carbs. Macronutrients are what drive your body’s engine; they are your fuel.

A macro refers to either a Carbohydrate, Protein, or Fat molecule. Each one of these is broken down in your body and used for energy or to help your body function in some way. Each macro has a specific number of calories assigned to it, which is in simple terms, the amount of energy it gives your body.

1g of carbohydrates (carbs) = 4 cal
1g of protein = 4 cal
1g of fat = 9 cal

(on a side note, 1g of alcohol is 7 cal, almost as much as fat!! EEK! no wonder that beer/wine goes right to your gut!)
if it fits your macros graph


So IIFYM is about having a macro “budget” so to speak based on your calorie intake, meaning you have a set number of carbs, protein and fats you are allotted each day. Technically under this system you can eat whatever you want as long as it fits within that budget. Technicallllllly…..


Yes, I said WHATEVER YOU WANT. BUT here’s where quality comes in and why you shouldn’t just start eating pure junk under your macro plan.


Let’s be clear, if you avoid healthy foods you risk creating deficiencies and numerous health problems. I still hold to the 80/20 rule: 80% whole, real foods and 20% foods you feel are treats. This way you get to enjoy yourself while getting everything you need like fiber and micronutrients (vitamins, minerals, and antioxidants) and still achieving results.

IIFYM SHOULD NOT be used as an excuse to binge on junk foods that have absolutely no nutritional value just because it fits your goal macro ratios. Your results will undoubtedly suffer as you lose out on the nutritional value of natural, whole foods. Basically what that means is yeah….you can eat donuts and candy to get to your carb and fat goal and if you hit your macro and calorie goal daily you WILL lose some weight…but will those donuts and candy get you that 6 pack? NO! Because they are completely void of the nutrients needed to build muscle and fuel your energy. Try to eat a majority of natural, whole foods, and allow yourself to splurge on the junk a small percentage of the time. Make sense??



How about a course designed to teach you EVERYTHING you need to know about macros, how to calculate them, how to create and follow your plan, how to sub in cheats, how to supplement with your created plan…OMG and EVEN MORE!!!

If there were such a course online, would you take it??






Just like any new habit, it takes a bit to get used to. AND THAT’S OK! That doesn’t mean give up! The beauty of IIFYM (flexible dieting) is that you knock out the binge moments because you actually are able to have sweet treats, you have a plan you can actually stick to FOR LIFE and you know you’re going to keep hitting your goals because of that scientific FORMULA based off your body. Yes as that BAD ASS body changes, so will your macros. No big, just recalculate for your changed goals.

YES LOVEBUGS. It really is that simple. <3 <3


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